Alix Earle in the Making of Marketing

Who even is Alix Earle? Why is she so hyped up? What makes her special when it comes to the social media world? 

If you’ve seen her new Instagram named, “WTF is Alix doing?” Then you know a surprise is coming soon. 

Earle recently launched her new skincare brand, Reale Actives, in response to her own personal journey with acne. According to writer for People, Brittany Talarico, said that Earle made sure that “Each product in the lineup is designed to work together, combining multi-benefit ingredients with clinically tested formulas that are gentle enough for daily use.” She had struggled with acne most of her life, but was always open with her followers about what worked for her. 

According to The Kansas City Star, “The motto is ‘Built for breakouts. Made for everyone.’” The name of her brand came from rearranging her last name to fit the brand style. Products release on Tuesday, Mar. 31 and can be used by anyone. Products will range anywhere between $18 and $30. 

Before releasing her brand, she created a teaser on social media for the marketing portion of it. Each one of her close friends received a puzzle piece to a board that was put in Soho. Every couple hours a new puzzle piece would be added. Soon enough, all puzzle pieces were added and it revealed her new brand, Reale Actives. 

Who is Alix Earle?

Alix was born and raised in New Jersey but went to college in Miami. There, she got her degree in marketing and started her social media journey. She went viral in 2022, and since then she has skyrocketed as “one of the fastest-growing creators on TikTok” according to People.

Earle has also launched her own nonprofit, Serving in Heels, to give meals to those who may not be fortunate enough to provide for themselves. 

She was able to launch her nonprofit organization because of the attention she’s gotten online. She knows those watching her trust her so that helps her in the long run when wanting to start nonprofits, businesses, etc. With that, on social media she has always been open about her acne struggles and what has worked for her and what hasn’t.

They call it the “Alix Earle Effect”…but what does that mean? This means that she goes beyond the beauty standards to keep it real and authentic with her followers. She is open with her dating life, skin struggles, friendships, family and so much more, precisely so her followers can relate just a little bit more. 

Her Get Ready With Me’s (GRWM) is what started it all for her career. According to Nesn she is relatable, authentic, and open with her life and insecurities as she shares her stories on social media.

Does Alix Earle Invest?

Is that even a question? She started posting viral videos and is now investing in one of the most successful new beverage companies (Poppi), launching her own brand and having a scholarship under her name at the University of Miami. She has created a new life for brand marketing by being able to influence young followers. According to PR News, Earle’s “promotional content and brand placements often sell out.”

Investments

Alix is transforming economic power for women and making it something a lot bigger than what it used to be. 

As of today, Earle has now launched not only her own skin care line, but also an alcohol beverage brand called SipMargs. SipMargs has five different flavors customers can choose from: those include, mezcal, coconut, classic, mango and spicy.

One of her most successful investments comes from the brand Poppi. According to Beverage Industry, “she went from being a brand fan to becoming an investor more than two years ago.” Earle even has her own limited edition flavor, Raspberry Rose.

Another one of Earle’s investments includes Georgie, a zero sugar sparkling energy drink. According to Beverage Industry, “The founder also noted that together with Earle, GORGIE will become the go-to energy drink for consumers.”

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Alix Earle Scholarship
Earle attended the University of Miami and now has a scholarship under name. Miami business school states that the scholarship “aims to provide financial assistance to outstanding students demonstrating significant potential in the field of business.” Earle wanted to give back to the university that helped her start her entire career and where she learned crucial aspects to the business marketing world.